The success of the Harry Potter Books, gave rise to 8 movies that has yielded some 8 BILLION dollars. Now we have seen the rise of the prequel film, Fantastic Beasts and Where to Find Them, which is so successful that there are four more planned in this film series. This week, EONA will turn out attention to Harry Potter and the Wizarding World’s objects, spells and merchandise – what can we learn about this project’s fantastical success and bring that magic to our lives?
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